Overview

Welcome to iSeeWhere, your premiere asset tracking, mapping, and monitoring software platform. Since our inception, we’ve had just one goal: making it easy and intuitive for organizations from manufacturing, healthcare, and IT companies to local governments, entertainment companies, live event production companies, and so many more to manage their assets.

Our software harnesses cutting-edge technology to provide real-time visibility into your assets so you can make accurate, informed decisions. Our comprehensive suite offers more than basic tracking and integration capabilities — it adapts to your unique business requirements.

We take pride in simplifying asset management so that anyone, from the public works manager for a small borough to the operations manager of a global entertainment company, can save time, preserve resources, and protect budgets.

Your success is our success. iSeeWhere is uniquely positioned to become your partner in effective asset management.

Our Story Link to this heading

The unexpected global events impacting every industry in 2020 inspired us to hone our vision for revolutionizing how companies of all sizes track their organization’s assets. iSeeWhere was founded to address those pain points.

After all, if you don’t know what assets you have, where they are, who needs them — and when — your operational efficiency decreases, costing you time, money, and credibility while adding a whole lot of stress you don’t need.

Enter iSeeWhere’s unique approach to addressing the myriad pain points and challenges associated with asset management because, let’s face it — effective asset tracking, mapping, and monitoring form the backbone of every organization.

In 2023, Roundrock Technology and iSeeWhere.com were acquired by Allied Industrial Partners-backed CES Power, a leading global provider of sustainable mobile power generation, distribution, and temperature control solutions for large events. This integration allows CES Technologies to deliver a more comprehensive and efficient solution to its customers while also driving innovation in iSeeWhere.com.

Our Mission Link to this heading

Our mission? Empowering businesses to make the most of their assets. Our user-friendly solutions simplify asset tracking and optimization so you can focus on what matters.

Our Vision Link to this heading

Our vision? To lead the way in asset management. We’re committed to transforming how businesses track and manage their assets, providing real-time insights and seamless integration.

Leadership Team Link to this heading

Our leadership team includes industry experts with extensive experience in software development, asset management, and mapping.

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Allen Cook

VP, Software & Founder

For 20 years, Allen ran Roundrock Technology (formerly TOURtech), one of the largest and most successful event IT companies in the country. While he started the company in his Los Angeles living room, he grew it into a 23-person company housed in a 13,000-square-foot warehouse. In 2021, he launched a software company to develop a tool designed to help manage IT deployments. This new company transformed into iSeeWhere.com — a geospatial asset management SaaS platform. In 2023, both companies were acquired by Allied Industrial-backed CES Power, and collectively, the companies became part of CES Technologies.

Jake Brazelton

Lead Software Architect

With over six years of experience in the software industry, Jake serves as iSeeWhere’s lead software architect, spearheading innovative solutions for SaaS applications. A graduate of James Madison University with a B.S. in computer science, Jake is a full-stack developer with expertise in cloud infrastructure management (like AWS), DevOps, and database management. Passionate about computational geometry, he finds clever ways to leverage this application in geospatial data representations, blending technology and creativity to compute relationships between different items.

In his free time, Jake enjoys gaming and watching horror movies.

Lars Rehnberg

Lead Map Developer

A seasoned professional with a diverse background in software, network, and audio engineering, project management, and marketing, Lars’s journey with packet-switching networks began many years ago in the early BBS days. Eventually, his experience and expertise grew to encompass all seven layers of the internet. He currently focuses on layers five through seven, specifically optimizing the browser-based display of geospatial assets.

In his free time, Lars, a self-described “autodidactic polymath,” enjoys the excessive granularity of the English language. A great player to add to any trivia team, he also plays guitar and attempts to recreate Victorian-era wood trim.